Different Chairs, Same Problem
Most practice websites were written once, the week they launched, and haven't changed since. Meanwhile, the way patients find your office has changed twice.
Patients used to search a few words, like “dentist near me,” and click the first result. Now they ask full questions, look up their symptoms, and want to know what happens at every step of a procedure. They ask Google or an AI assistant all of this before they ever pick up the phone. If your site doesn't answer those questions plainly, someone else's will.
Big national agencies write the same voice for a practice in Beckley as they do for one in Los Angeles. Your patients can tell. They want to hear from people who sound like the folks they already trust, and that's the kind of writing I do.
Who I Work With
Businesses across West Virginia whose next client is searching for them right now.
Dental and Healthcare
Dentistry is my focus, from family dentists to periodontists and oral surgeons. I also write for ophthalmology, optometry, dermatology, and other specialty practices, where every word has to hold up.
Local Businesses
Veterinary clinics, real estate agents and brokerages, med spas and salons, contractors and home services, and law, accounting, and insurance offices.
How I Help You Get Found
Search and AI Visibility
SEO and AEO work that helps you show up on Google and in the answers AI assistants give, built on the questions your customers actually ask.
New and Rewritten Websites
Starting from scratch, or stuck with a site that's overdue for a refresh? I build small websites myself, and for bigger projects I bring in a developer I trust. You get the words and the site from one person you can call.
Website Copy and Service Pages
Clear, friendly pages that explain what you offer, answer questions before customers call, and make it easy to book or buy.
Blogs, Google Posts, and Emails
A steady content calendar you can see ahead of time, plus Google Business posts and customer emails that keep you fresh, visible, and top of mind.
How I Work
Every Claim Gets Checked
Whether it's a treatment page or a warranty promise, your content has to hold up. Claims, numbers, and before-and-after statements are backed by a real source, or they stay out of the draft.
Written by a Person
I use AI for outlines and rough drafts. The writing and editing are done by hand, line by line, until it sounds like you.
Your Voice, Not Mine
I learn how your business talks, from your site, your reviews, and your team, and write in that voice so every page sounds like it came from behind your own counter.
Close to Home
I live and work in Charleston. I know the towns, the drives, and the people, because they're my neighbors too.
Selected Work
A few samples. Each opens in a new tab, ready to read or save as a PDF.
- 10+ yearswriting and editing professionally
- 100+ pieces a monthproduced for dental practices
- WV, KY, and OHclients served
About Teresa
I'm Teresa McGlothlin, an SEO content specialist from Charleston, West Virginia. I've spent more than ten years writing for the web, and the last several focused on dental and healthcare practices, from single service pages to monthly content programs. Now I'm bringing that same work to small businesses of every kind.
I started 304 Content because hometown businesses deserve better than generic copy from big-city agencies that have never set foot in their town. The people you serve are your neighbors. I write like it.
Let's Talk About Your Business
Tell me a little about your business and what your website needs, whether that's new words or a whole new site. I'll get back to you within one business day.
Prefer email? Write to teresa@304content.com.